When we look at candidates we don't start Googling them until we get past the second interview. So we already know them pretty well before we start our due diligence, which also comes with in depth conversations with references to clarify some things that stuck out to us in the interviews.
Why do we eliminate you?
We generally eliminate candidates after a Google search if we see a red flag, which can be anything from compromising photos (think Laremy Tunsil and his Twitter bong shot) to controversial associations or posts, like your membership in the Church of Satan (not judging, you're just not for us!). A bad Google search can be a killer for a strong candidate especially if you're being judged against another strong candidate and we need to make choice. But another staggering red flag these days is if we find nothing on you on Google, because it tells us that you haven't really been engaging with the world, and we like well-rounded candidates for our company who have been outside of their house in the last 10 years. So if you have suspect Google results, or worse you don't have any results at all, here are 4 things you can do now to optimize yourself for a Google search: